Celebrity E-Cards
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Noreen Fraser Foundation
Launches Men For Women Now
Celebrity E-Cards for Mother’s Day
Featuring Jack Black, Jason Segel, Neil Patrick Harris, Josh Radnor And Gavin Degraw
LOS ANGELES, April 2009 – The Men for Women Now campaign is a program of the Noreen Fraser Foundation (NFF) that highlights the importance of early detection for the prevention of women’s cancers. The campaign targets men and urges them to encourage the women in their lives to schedule appointments for a mammogram and a pap smear.
Notable celebrities who are participating in the cause include Jack Black, Jason Segel, Neil Patrick Harris, Josh Radnor and Gavin Degraw. These leading men will be featured in several PSA’s over the next few months and have created personalized Mother’s Day video e-cards that can be sent to wives, mothers, grandmothers, sisters, daughters and friends at no charge by going to menforwomennow.com. With a touch of humor, the e-cards send an important message and remind women on Mother’s Day that there is nothing more important than their health.
“Early detection may be as close as we can get to a cure today,” says Noreen Fraser, breast cancer survivor and founder of the Noreen Fraser Foundation. “Some women avoid the tests because they are afraid, others claim they are too busy and some because they think that they will hurt but nothing hurts more than a cancer diagnosis that may have been prevented.”
The Men For Women Now initiative hopes to inspire men to show their love and support for the women in their lives by asking them to make mammogram and Pap smear appointments. “Women have traditionally been seen as the hand holders but we hope if the men in their lives offer up their support, more women will have the tests and more lives will be saved,” Ms. Fraser adds.
The Noreen Fraser Foundation: The Noreen Fraser Foundation uses educational and awareness campaigns to raise funds for translational cancer research aimed at developing new prevention methods, diagnostic tools and non-toxic therapies to treat women’s cancers. Our hope is that until there is a CURE, women’s cancers will become manageable diseases which can be controlled with targeted treatments that protect patients’ quality of life. Noreen Fraser, a stage IV cancer survivor, has played a pivotal role in raising money and awareness of the importance of translational cancer research as co-creator and co-producer of Stand Up To Cancer, a movement which has raised over 100 million dollars for cancer research to date.
2008 Cancer Facts: The American Cancer Society has reported that breast cancer is the second most common cancer among American women. The chance of developing invasive breast cancer at some time in a woman’s life is about 1 in 8 (12%). In 2008, it was estimated that 182,460 new cases of invasive breast cancer would be diagnosed among women in the United States and that about 67,770 new cases of non-invasive (DCIS) breast cancer would be diagnosed.
Death rates from breast cancer have been declining since about 1990, with larger decreases in women younger than 50. These decreases are believed to be the result of earlier detection through screening and increased awareness, as well as improved treatment.
Cervical cancer was once one of the most common causes of cancer death for American women. The number of American women with cervical cancer has decreased about 75 percent in the past 50 years – largely due to the Pap test. A Pap smear can find changes in the cervix before cancer develops. It can also find early cancer in its most curable stage. Additionally, Gardasil, an FDA-approved vaccine, has also been recommended to reduce the risk of cervical cancer. Gardasil protects against HPV, a virus that is the leading cause of cervical cancer.
